Ankara’s Digital Export Surge: 1.3 Million Orders Drive Growth in Europe and the Gulf

Ankara is reshaping the digital export landscape, securing 1.3 million overseas orders and positioning itself as one of Turkey’s fastest-growing e‑export hubs, targeting key markets in Eastern Europe and the Gulf.

Rapid Ascendancy in Eastern Europe and the Gulf

According to Trendyol data, 67% of Ankara’s sellers are actively shipping abroad, with the bulk of sales directed to Romania, Saudi Arabia, Greece, United Arab Emirates, and other strategic regions.

Product Segments: From Apparel to Education

■Sports socks, trousers, top‑bottom sets: Leading demand in the textile sector.

■Thermal wear, loungewear, pajamas: Popular in warmer climates.

■Education‑focused items: Exam prep sets, books, and toys meet over 63% of national demand.

Ankara’s Dominance Across Eight Categories

■Tablet cases: 87% market share.

■Tablet screen protectors: 73%.

■Smartwatch screen protectors: 58%.

■Shoelace accessories: 57%.

■Smartwatch straps: 56%.

Competitive Edge in Educational Products

Ankara sellers shipped 7.5 million items and 1.4 million study books within a year, underscoring the city’s pivotal role in the education market.

Strategic Vision from Trade and Industry Chambers

Leaders from the Ankara Chamber of Commerce (ATO) and the Ankara Industry Chamber (ASO) highlight how e‑export facilitates K‑BIs’ entry into global competition, emphasizing digital visibility, brand value, and rapid delivery as decisive factors.

Hakan Çelik: Ankara’s digital export potential, when coupled with its traditional industrial base, amplifies high‑value creation. This development not only diversifies Turkey’s export portfolio but also accelerates K‑BIs’ access to global markets, serving as a critical catalyst for sustainable growth.