iPhone Prices: Turkey Sets New Record with 2.2x Price Surge

Deutsche Bank's comprehensive study covering 41 countries reveals Turkey as the new leader in iPhone pricing, with local sales exceeding the U.S. price by approximately 2.2 times. This phenomenon is directly attributed to Turkey's strong currency performance and rising exchange rates. The surge in iPhone prices in Turkey reflects the local market's demand for global tech products, driven by the country's rapid digital transformation and growing high-income consumer base. The rise in iPhone pricing is testing the competitive strength of local manufacturers and increasing the likelihood of foreign brands investing more capital in the Turkish market. This development strengthens Turkey's strategic position in the technology sector while also boosting international brands' interest in local markets.