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Global Markets

Dunkin’s 12‑Year Hiatus Ends: Puerto Rico Return Signals Strategic Resurgence

724FinanceDefne Aydın
Key Highlights

Dunkin’’in 12 yıllık yokluğundan sonra Puerto Riko’ya yeniden giriş süreci, franchise ilişkilerinde bir dönüm noktasını işaret ediyor. ## Geri Dönüş:

Dunkin’s 12‑Year Hiatus Ends: Puerto Rico Return Signals Strategic Resurgence

Dunkin’s re‑entry into Puerto Rico after a 12‑year absence marks a pivotal shift in its franchise strategy.

Re‑Entry: A 12‑Year Gap Reopened

Dunkin will re‑enter Puerto Rico in 2027 through a partnership with Fusion Restaurant Group, reviving the 18 locations closed in 2014.

Local Collaboration Fuels Revival

  • Fusion Restaurant Group will manage Dunkin’s coffee, iced beverages, donuts, and breakfast sandwiches across the island.
  • The brand operated 18 outlets from 2001 to 2014 before a franchise dispute with Wometco led to closures.
  • A lawsuit in 2014 sought $196,000 in unpaid royalties and renewal fees, ultimately resulting in a contract annulment.
  • Financial Implications and Growth Outlook

  • Dunkin reached its 10,000th U.S. location in October 2025, reinforcing its global expansion narrative.
  • A master franchise agreement with Foodtastic in Canada is expected to open its first sites in late 2026 or early 2027.
  • Jubilant FoodWorks in India will not renew its franchise agreement after December 31, 2026, potentially leading to a market exit.
  • Competitive Landscape and Operational Risks

  • Competition in Puerto Rico comes from local fast‑food chains and evolving consumer preferences.
  • Franchise disputes can impact brand consistency and supply‑chain management.
  • Legal timelines and costs may affect the pace of new openings.
  • Strategic Exit: Canada and India Perspectives

  • The Canadian entry, backed by Foodtastic, highlights the importance of local operational expertise.
  • The Indian exit reflects a recalibration of Dunkin’s focus on emerging markets.
  • Dunkin’s global strategy hinges on partnering with seasoned operators to navigate market entries and exits flexibly. This approach balances growth potential against operational risk, offering investors a pathway to long‑term value creation.

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