FIFA's 2026 World Cup Grass Sale Targets $11.2 Million Revenue

FIFA is adopting a strategy to monetize the grass from the 2026 World Cup final venue by transforming it into a rare collectible. The grass pieces, encapsulated in resin for preservation, will start at $450 and include three pricing tiers: $900, $1,200, and $3,000. Post-final shipments on July 19 will be available exclusively to buyers in the United States, United Kingdom, and Europe.

Value and Pricing Structure of Grass Artifacts

■FIFA diversifies revenue through rare collectible sales.

■$900 package includes basic preserved grass sections.

■$1,200 package offers certified authenticity.

■$3,000 premium package features a gold-plated commemorative ticket, mini replica of the final match ball, and a crystal-cut World Cup trophy.

Revenue Projections and Production Scale

■Four product categories will produce a total of 2,026 units in 2026.

■Full sales could generate over $11.2 million in revenue.

■This initiative adds to FIFA’s sponsorship and licensing income streams.

Markets view FIFA’s move as more than a novelty—leveraging global brand equity to unlock alternative revenue streams. However, the niche nature of these collectibles poses risks for investors amid limited demand.