Microsoft (MSFT): NASDAQ 100's Hidden AI Powerhouse?
Microsoft Corporation (NASDAQ:MSFT) continues to draw attention with strategic moves in AI integration and cloud growth. On July 7, 2026, BMO Capital revised its price target for Microsoft shares down to $500 from $515, citing modest upside to Azure growth estimates while warning of rising capital expenditure (capex) expectations.
According to Bloomberg, Microsoft has begun replacing third-party AI models from OpenAI and Anthropic with its proprietary MAI models in software products like Excel and Outlook. Tens of thousands of AI prompts in these applications are now processed weekly using in-house solutions, signaling a push to reduce dependency and costs.
On July 6, Microsoft announced a major restructuring of its Xbox gaming division, including 3,200 job cuts and the divestiture of five development studios. Compulsion Games and Double Fine will operate independently, while Ninja Theory and Undead Labs are being sold. Arkane Lyon in France entered a consultation process to evaluate future options.
Microsoft's dual focus on AI cost optimization and gaming sector restructuring reflects a broader shift toward operational efficiency. While the NASDAQ 100 remains a magnet for global capital flows, investors must weigh the trade-offs between short-term volatility and long-term scalability in tech equities.