July 2024 Card Payments Near 3 Trillion Lira: Digital Shift Accelerates

July’s Card Payments Edge Closer to 3 Trillion Lira

Total card‑payment volume in Turkey rose 37 % year‑on‑year to TL 2 974 900 000, with credit‑card spending up 38 %, bank‑card spending up 39 %, and prepaid‑card spending down 43 %.

Year‑Over‑Year Card‑Count Growth

■Credit cards increased to 151.7 million, a 11 % rise.

■Bank cards grew to 223.2 million, a 4 % increase.

■Prepaid cards fell to 101.3 million, a 3 % decline.

■Total card count reached 476.2 million, up 4 % overall.

Transaction Volume and Digital Channels

■Total card‑payment transactions hit 1 998 000 000, a 11 % increase.

■Credit‑card transactions: 1 181 300 000 (up 12 %); bank‑card transactions: 783 500 000 (up 12 %); prepaid‑card transactions: 33 200 000 (down 35 %).

■Online card payments totaled TL 908 900 000, up 34 % and representing 30 % of the total volume.

■Online transaction count reached 258 700 000, up 11 %; online transactions account for 13 % of all card payments.

Rapid Growth in Contactless Payments

■Contactless transaction count reached 1 336 800 000, up 9 %.

■Contactless transaction value rose to TL 1 015 300 000, a 44 % jump.

■In-store, roughly four out of five card payments are now contactless.

Markets are now reassessing how this digital shift will reshape credit‑card debt levels and bank‑card usage. The surge in contactless volume signals a lasting change in post‑pandemic shopping habits, reopening the conversation around potential growth in consumer‑credit portfolios.