Half of UK Branded Baby Foods Still Violate Health Guidelines

More than half of the 224 branded baby foods and snacks sold in UK supermarkets are in violation of voluntary guidelines introduced by the government a year ago. Analysis shows that 58% breached at least one of the nine guidelines, while 25% violated two or more. Leading brands like Kiddylicious, Piccolo, and Heinz had 52%, 28%, and 27% of their products exceeding sugar limits, with the worst offenders including Organix raisins (86.6% sugar) and Kiddylicious apple fruit wriggles (85.6% sugar). Additionally, 6% of products (14 items) contained salt levels exceeding infant daily allowances, with Heinz spaghetti bolognese pouches exceeding a quarter of a baby’s daily salt intake in one meal. Experts argue mandatory standards are needed, as voluntary measures have failed. The government has set a February 2027 deadline, but industry representatives claim progress is being made despite the time required for reformulation.