Saat & Saat's Global Expansion Play: New IPO and Expansion Across 45 Countries

Saat & Saat aims to boost its global market presence through a fresh IPO and an accelerated international growth strategy.

The Heritage Watchmaker Goes Public

Chairman of the Board Ramazan Kaya emphasized that the company’s vision to be a sector leader since 1994 makes the stock market listing a strategic move.

Financial Health and EBITDA Margins

■1,150 employees

■185 stores

■Over 600 dealer channels

■Annual sales of 2 million watches

■13.4 billion TL revenue

■32.4% EBITDA margin (EBITDA before interest, depreciation, and taxes)

■Consistently delivering 30‑35% EBITDA in recent years

Global Distribution Network and Growth Blueprint

Saat & Saat has already established a distribution network in 45 countries, complementing its extensive domestic store footprint. The firm plans to open 5‑25 new stores annually, solidify its regional dominance, and eventually acquire a world‑renowned brand to accelerate global expansion.

IPO Capital Allocation Strategy

■Majority of IPO proceeds earmarked for growth‑focused investments

■Prioritized debt repayment and financial strengthening

■Capital allocated for new store openings and potential brand acquisitions

Markets view Saat & Saat's IPO as a conduit for translating its regional leadership into a global platform. Strong EBITDA margins and an existing 45‑country footprint, combined with fresh capital, should underpin positive share performance. However, the timeline for returns on new store roll‑outs and prospective brand purchases will be a key determinant of investor sentiment, shaping the post‑IPO liquidity dynamics.