Furniture Purchases Push for 12‑Month Installments: Credit Card Terms Need Reassessment

Furniture shoppers are breaking a threshold by demanding 12‑month installment financing.

Digital Channels Shape Buying Habits

The NielsenIQ‑MOSFED study finds user reviews and videos top the influence chart at 59%, while influencer content lags at 14%.

■90% of consumers compare prices before purchase.

■21% leverage artificial intelligence tools.

■53% spread their spend across credit‑card installments.

Financial Implications of a 12‑Month Installment Push

The average preferred installment period is 12 months, with a payable monthly amount hovering around TL 16,600.

■Current credit‑card installment caps sit at 9 months.

■53% of shoppers favor a longer horizon.

■MOSFED President Ahmet Güleç stresses the positive spill‑over to production, employment, and GDP.

Sectoral and Policy Takeaways

Furniture now outranks automobiles, ranking 13% as the third‑most prioritized expense, highlighting a shift toward home comfort.

■94% of consumers consult at least one digital source during research.

■Physical stores still capture 54% of the in‑store experience share.

■Policymakers are engaging regulators to extend installment terms to 12 months.

From a market perspective, this demand signals the need to rethink credit‑card installment policies. Short‑term caps constrain consumer spend, dampening inventory turnover and employment in the furniture sector. Expanding to a 12‑month option could stimulate real‑economy consumption, but banks will need to recalibrate credit‑risk frameworks. The Central Bank should keep liquidity and loan‑rate settings accommodative to support this shift; otherwise, tighter credit could throttle sectoral growth.