Turkish Tea Exports Surpass $17 Million, Expanding Global Market

Turkish tea has entered a new era in the global supply chain, surpassing $17 million in the January‑June period.

Rize's Colorful Export Story

Rize alone accounted for 44 % of exports in the first half, shipping 1 575 ton to 20 countries and generating $7 million 685 000 in revenue.

Europe's Top Buyers

■Belgium: $5 million 391 000

■United Kingdom: $3 million 507 000

■Northern Cyprus: $1 million 235 000

Strategies to Capture the Market

Industry leader Mustafa Okutan emphasized the importance of increasing the share of value‑added and branded products. With growing interest in Europe and the Far East, expansion plans into the Gulf and North America markets are gaining traction.

Market Impact

The rise in global tea demand has slightly pushed raw‑material prices upward. HFT algorithms reacted to real‑time price movements, especially for Belgium and the UK, boosting liquidity.

Conclusion: New Market Doors

Turkish tea's quality and brand value are expected to sustain growth into the second half, with year‑end targets aiming to exceed $20 million.

Markets are watching Rize's strong export performance and Europe's demand surge, anticipating a steady rise in tea prices. This will create new opportunities for small producers while strengthening large producers' market‑share expansion strategies.