Apple's Rise Amid Memory Crisis: A New Front in the Chip War

Apple's Q2 results showcased its strongest quarterly performance in 2024, with market share jumping from 16% to 20%. The iPhone17 series has driven this success, but the global memory crisis has introduced a new challenge. While iPhone prices remain unchanged, Apple has raised prices for iPads and MacBooks, raising concerns about potential impacts next year. Citi analyst Asiya Merchant maintained a 'Buy' rating, citing Apple's ability to implement selective price increases to sustain margins. The stock surged 3.5% on July 13, signaling investor confidence. Markets are now watching how Apple will navigate this crisis.