Apple Raises Subscription Prices in Turkey with Up to 50% Increase

Apple's rapid price adjustments in the Turkish market for digital services have sent ripples through consumer wallets and investor notes. Apple Music student plan jumped 32.99 TRY by +51% to 49.99 TRY, while individual plan rose 59.99 TRY by +49% to 89.99 TRY. Family plan now priced at 149.99 TRY.

iCloud+ Storage Hikes Signal Broader Strategy

nCloud storage packages followed suit. 50 GB increased from 39.99 TRY to 49.99 TRY, 200 GB from 129.99 TRY to 169.99 TRY, with 2 TB, 6 TB, and 12 TB options rising +37%, +31%, and +35%, respectively.

■Apple Music: Student +51%, Individual +49%, Family unchanged.

■iCloud+: 50 GB +25%, 200 GB +31%, 2 TB +37%, 6 TB +31%, 12 TB +35%.

■USD impact on TRY suggests this isn't just a short-term fluctuation.

This pricing shift reflects Turkey's current account pressure and FX volatility. While immediate effects on BIST 100 digital sector stocks may be muted, long-term user attrition risks could emerge. TRY's floating exchange rate continues to complicate such pricing structures.