Greggs' 7.2% Sales Surge: Young and Healthy Trends Drive Growth

Britain's largest fast-food chain Greggs reported £1.1 billion in sales for the first six months of the year, a 7.2% increase driven by new store openings and menu innovations. The company added 34 new outlets, bringing its total to 2,773 by June. CEO Roisin Currie stated that Greggs would not raise prices further in 2026, having hedged 90% of its energy costs. Profit surged by 20% to £76 million, supported by cost control and growth in its 'bake at home' frozen treats range. To attract younger customers, Greggs introduced matcha lattes and protein-rich salads. Analysts note that Greggs has successfully emerged from past downturns, including last summer's heatwave slump. However, the company must balance pricing and cost management as market conditions evolve.