Martha Stewart and AI-Powered Hint App: A Game Changer for Homeowners

Martha Stewart has entered the AI software era with Hint, an app co-founded with her that leverages AI to simplify home maintenance and management. Launched today, Hint helps homeowners with maintenance schedules, energy management, soil and air quality insights, insurance claims, and more. Users input their home address, and the app builds a profile using public data like property records and weather information. Homeowners can upload documents such as inspection reports and insurance policies, and the AI assistant can answer questions about maintenance tasks, energy usage, and insurance coverage. Co-founder and CTO Kyle Rush notes Stewart’s active involvement—she reviews the app’s accuracy and provides feedback on design and branding. Originally focused on decarbonization incentives, Hint expanded to become a comprehensive home management tool. Powered by OpenAI and Gemini, the app currently offers free iOS access. Rush aims to keep the AI intelligence free while introducing premium features for multi-property management. The startup secured $10 million in funding from investors including Montauk Capital and Brian Kelly.

Hint’s blend of Martha Stewart’s expertise and AI-driven automation could redefine how homeowners manage their properties, making home maintenance more accessible and efficient. The app’s potential to reduce costs and streamline upkeep processes suggests a significant shift in the smart home ecosystem.