Hepsiburada Signs Long-Term Sponsorship Deal with Turkish Basketball Federation

Summary
Hepsiburada has signed a long‑term sponsorship agreement with the Turkish Basketball Federation (TBF) to become the official sponsor of the national teams.

Details

■Under the deal, Hepsiburada will serve as the official sponsor of the A National Teams and all national squads.

■The partnership will expand through fan‑engagement and experience‑focused projects that bring fans closer to the teams.

■Initiatives in sports marketing and communications will strengthen the value of Turkish basketball.

Leadership Comments

■TBF President Hidayet Türkoğlu: "We are pleased with Hepsiburada’s support since 2023... We believe the approach they have brought to sports marketing and communications is valuable for Turkish basketball."

■Hepsiburada CEO Ender Özgün: "Since 2023 we have been proud to stand beside our men’s and women’s national basketball teams... The spirit of competition and determination that lives in basketball is also at the heart of Hepsiburada."

Strategic Importance

■The deal blends Hepsiburada’s technology, innovation and social‑responsibility focus with sport’s unifying power to deliver long‑term support for Turkish basketball’s growth.

■Fan‑experience and communication initiatives aim to bring the excitement of basketball to a broader audience.

Market Impact

■The sponsorship enhances Hepsiburada’s brand equity while boosting the international visibility of Turkish basketball.

■A long‑term partnership underscores the sponsor’s commitment to sustainable corporate social responsibility.