UEDAŞ Launches #24DegreesPossible Campaign: Energy Savings and Social Awareness on Power Poles

UEDAŞ is redefining public awareness by moving the #24DegreesPossible campaign onto power poles to curb energy consumption and shrink the carbon footprint during the scorching summer months.

A New Era for Urban Illumination

Serving over 5 million customers in South Marmara, Uludağ Electricity Distribution Inc. (UEDAŞ) aims not only to strengthen its electricity infrastructure but also to promote sustainable behaviors in public spaces.

Economic Angle of the #24DegreesPossible Initiative

The core message encourages operating air‑conditioners at 24 °C, directly translating into energy savings and reduced CO₂ emissions. Projected outcomes include:

■Anticipated 5%‑7% energy savings.

■Annual 10 MWh reduction easing regional grid load.

■Targeted 1,200 ton cut in carbon emissions.

Power Poles Speak: Embedding Social Messages into the Urban Fabric

Since 2017, UEDAŞ’s “Power Poles Speak” program has turned 75 poles into canvases for street artists, and this year adds 10 new poles themed around energy efficiency. QR codes provide citizens instant access to savings tips and renewable‑energy information.

Vision for the Future and Investor Appeal

The company plans to expand the initiative by the end of 2026, boosting both environmental responsibility and brand equity. This strategic move is likely to attract investors prioritizing ESG (Environmental, Social, Governance) criteria, positively influencing UEDAŞ’s long‑term sustainability reporting.

Dr. Aslıhan Demir – Macro‑Economics and Monetary Policy Specialist

UEDAŞ’s effort serves as a pivotal case study in demand‑response and consumer‑behavior management within the electricity distribution sector. Widespread adoption of the 24 °C benchmark will benefit not only individual savings but also grid stability. ESG‑focused investors are expected to assign a “green” premium to such localized initiatives when shaping their portfolios.