When World Cup Teams Need a Trim: How Barbershops Adapt in a Crisis

Maram Hammadi, who grew up playing soccer in Iraq before opening a barbershop near Seattle, found himself facing a sudden economic crisis when Egypt's market tightened. Instead of shutting down, he restructured his business, viewing the situation as a 'short-term challenge' rather than a long-term threat. This approach highlights how emerging-market businesses can adapt to global events while maintaining financial resilience. The World Cup's economic ripple effects and the importance of agile business planning are key takeaways from Hammadi's story.