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Global MarketsJuly 17, 2026 at 05:56 PM

FIFA's 2026 World Cup Halftime Show: Madonna, BTS and Global Superstars Take the Stage

724FinanceKemal Tekin

FIFA's 2026 World Cup Halftime Show: Madonna, BTS and Global Superstars Take the Stage

FIFA has assembled a star-studded lineup for the 2026 World Cup final halftime show, featuring Madonna, Shakira, Justin Bieber, and BTS. The special event, curated by Chris Martin, aims to raise funds for the FIFA Global Citizen Education Fund while also including characters from Sesame Street and The Muppets. The show, broadcast on Fox, Fox One, and Telemundo, is scheduled to begin around 3:50-3:55 p.m. ET and will run for approximately 25 minutes. This initiative is seen as FIFA's attempt to enhance its public image amid corruption allegations.

This event showcases FIFA's commitment to social responsibility, leveraging global music stars to promote football's reach to broader audiences. The extended halftime format reflects FIFA's ambition to create a memorable spectacle while fulfilling its philanthropic goals.