Snapchat Bars Fully AI‑Generated Spotlight Videos From Rewards

Snapchat has disabled rewards for fully AI‑generated videos in its Spotlight program, updating its algorithm to prioritize content created by real people.

New Limits on AI‑Generated Content

■Snapchat is reshaping its Spotlight recommendation engine so that only videos filmed by real users qualify for rewards.

■Completely AI‑produced clips are now ineligible for Spotlight payouts, although the platform’s own AI editing tools remain available for creators.

Industry‑Wide Pushback Against AI "Slop"

■LinkedIn launched a "seems like AI slop" reporting button.

■Substack released a tool to help users spot AI‑written newsletters.

■Meta withdrew its Instagram feature that let users edit public photos with AI.

■YouTube tightened monetization rules to bar low‑effort AI content, including generic, repetitive or template‑based material and AI personas discussing health or finance.

Snapchat’s User Safety and Platform Strategy

■Last month the app introduced a new control that limits Spotlight sharing for users aged 13‑15 to only those they follow back, aiming to curb doxxing.

■The move reduces exposure risks while reinforcing Snapchat’s goal of fostering an authentic, human‑centric content ecosystem.

Kemal Tekin, EM Masası Şefi: "Snapchat’s growing resistance to AI‑generated content signals that social platforms must overhaul their value‑capture models; investors should expect that strategies emphasizing content quality and user safety will deliver a positive long‑term impact on share performance."