Turkey's E‑Commerce Traffic Hits Record 41 Million Visits

Turkey’s e‑commerce platforms recorded a record 41.3 million visits in the first half of 2026.

Turkey’s Digital Shopping Storm

■41.3 million visits led by Amazon.com.tr

■Second place: Hepsiburada.com with 28.8 million visits

■Third: n11.com with 20.9 million visits

The Rise of E‑Commerce

Turkey’s e‑commerce is reshaping consumer behavior by blending traditional retail with digital channels. In the first half of 2026, total visits rose by 18% compared to the same period in 2025.

Traffic Revolution

■2026 H1: 41.3 million visits (18% increase)

■2025 H1: 34.0 million visits

■Highest traffic split between Amazon.com.tr and Hepsiburada.com

What It Means for Businesses

■Digital Infrastructure Investments: Supply‑chain integration and logistics automation increased

■Personalization: AI‑driven recommendation systems boosted conversion rates by 12%

■Omni‑Channel Strategies: Integration of mobile apps and web platforms strengthened customer loyalty

Looking Ahead

■2027 Goal: 25% increase in total visits

■Artificial Intelligence: Recommendation engines to achieve 30% higher accuracy

■Sustainability: Eco‑friendly shipping options drive a 15% rise in consumer preference

Turkey’s rapid e‑commerce growth accelerates the digital transformation of retail chains. Rising online demand necessitates advanced logistics infrastructure and widespread adoption of AI‑powered customer service, with the sector expected to shift 35% to digital channels by 2028.