Project B: Women Investors Redefine Ownership in Basketball

Women are reshaping the basketball court and boardroom alike, and Project B is sending ripples through the investment community.

Unparalleled Leadership Board

Project B’s board, featuring Alana Beard, Merline Saintil, Sloane Stephens, and Candace Parker, marks a turning point against the male‑dominated sports industry.

■Alana Beard – WNBA champion and Chief Basketball Officer

■Merline Saintil – Board member at Rocket Lab and TD Synnex

■Sloane Stephens – WTA Grand Slam champion and entrepreneur

■Candace Parker – Basketball legend

Economic Ownership Model

By offering players direct equity stakes, stars like Azzi Fudd and Jewell Loyd secure a financial future. This model redefines “player‑company partnership” within the sports ecosystem.

■Players hold 10‑15% equity and join the board

■A projected $1 billion investment potential in 2026

■A 30% growth target by 2030

Investor Appeal and Market Impact

Supported by the Black Women on Boards coalition, Project B presents diversity as a competitive edge, aligning with investors’ ESG and sustainable growth criteria.

■$200 million capital pool

■Partnerships with 10 international federations

■A potential $500 million revenue stream

Looking Ahead: Player‑Company Partnership

Involving players in decision‑making enhances both performance and brand value, creating a new “performance + investment” synergy in sports.

■Target of $300 million in the 2027 round

■20% higher investor satisfaction through player representation

■Total $5 billion market valuation

Project B emerged as a response to the economic marginalization of women—especially Black women—in the sports arena. The board and player‑ownership model goes beyond a mere league; it exemplifies gender equity and economic justice. For investors, it offers not only financial returns but also a chance to create social impact.